Mining opportunities from insights.
We went to the consumers to know what they desire and bridged that gap with technological interventions.
Charting out the most effective ways for a high street fashion e-commerce brand to meaningfully engage with its customers.
Bold Vision
Accelerate return on investment on CX: Consumer Experience
Mission
Use of ‘Web of Things’ (focus: network of connected personal devices) and its offerings to enhance the shopping CX for the consumer.
Mining opportunities from insights.
We went to the consumers to know what they desire and bridged that gap with technological interventions.
We look at brands through the lens of consumer journeys to promote relevant engagement, retention, repeat transactions and delight to view the value proposition beyond the product or the service being offered.
and understand consumer behaviour patterns.
Plot the consumer experience map and mine out opportunities from stakeholder insights.
Opportunities are translated into product or service features and functions and validated by stakeholders.
Stakeholder feedbacks refine the product/service. We then make it launch/engagement ready.
'Creativity' is a structured process.
We marry your data with our research and co-create a plan to achieve the target product/service desirability.
RESEARCH + DESIGN + EXECUTION + ENGAGE
Critical interactions within the consumer journey that help define key moments in the process.
