Ensure every child gets an equal opportunity to survive.
Using latest technologies and neuroscience of design to create a digital platform to empower women with limited resources in rural India.
through an android app that empowers primary women health activists to idenitfy who is where and needs what and contribute towards building comprehensive denominator data and India’s first national primary health database.
2019 I India
JAYA was amongst one of the Top 10 social impact startups in India.
2019 I Global
Top 10 ideas for "Empowering Caregivers in Immunization Innovation Challenge"
More than 870,089 ASHA workers will be empowered through JAYA to ensure every beneficiary gets immunized and lives beyond the age of five.
Location specific qualitative and quantitative data creating denominator data in real-time.
Technology enabled daily planning and aid to convince beneficiaries to avail immunization.
Helping in micro-planning to ensure adequate resources for the migratory population.
Considering the low literacy level of ASHAs, the application is designed to suit their cognitive psychology.
For denominator and real-time coverage mapping for best micro-planning.
Automated daily task list and scheduling, relevant visual tools for effective persuasion.
Functional literacy optimised user experience and interface for enhanced accuracy in collecting data.
We use frugal ways to test concepts through models and take feedback from the stakeholders to refine the design.
Prototypes help us refine our product and services as close as possible to the final product experience to address concerns related to usability, data analysis, cognitive behaviour, etc.